BORN TO RULE
Aquaman and the Lost Kingdom
PROJECT
AQUAMAN & THE LOST KINGDOM LAUNCH CAMPAIGN
CLIENT
WARNER BROS. DISCOVERY
SKILLS
KEY ART
AV
00H
3D
DOOH
EXPERIENTIAL
SYNOPSIS
We built a suite of assets to help launch Aquaman and the Lost Kingdom, re-connecting our fans to our iconic heroes whilst showcasing the new and exciting worlds they were about to experience in the new adventure.
With an old foe returning, we wanted to build a piece of campaign art that centred on their battle throughout the wider story. The evolution of both their characters and the power that it brought to the story allowed us to develop an execution that brought fans right into the heart of their feud.
The final execution was created in a way that let it be used as a flat piece of art as well across dynamic OOH sites. The 2 sections let us tell the story from one hoarding to the next, enhanced by including physical props on key sites
MAKING THE POINT
FINISHED ART
DIVING DEEP
INTO ATLANTIS
Leaving no shell unturned, 20ten developed launch campaign concepts and activation ideas both large and small. Working across ATL & digital, social and experiential, our insight-led strategic response ensured that all elements delivered against the over-arching core pillars. A global release designed not to be missed, at every touchpoint trying to deliver something truly immersive and engaging, inviting our fans to dive into the next chapter in the world of Aquaman.
EARLY CONCEPT VISUAL FOR FOUNTAIN ARTWORK
A KING NEEDS HIS THRONE
Using in-movie CGI models to create an interactive in-cinema solution that invited fans to take their seats alongside Aquaman himself on the throne of Atlantis.
The final execution included bespoke art finishing with complete CAD and production guidelines, including human testing for structural integrity!
DOMINATING DIGITAL
Across DOOH, partner content and even sprayed into the air with a water projection in Sydney harbour, 20ten created immersive and impactful digital executions that ensured every pixel of content was delivered with a royal seal of approval.
Combining CGI models direct from the production with in-house CGI and motion skills, the bespoke sequences gave every digital touchpoint their own distinct execution whilst retaining the overall visual standard of the movie itself.
